Heart and Soul TV & Film Heart and Soul TV & Film

Transforming an art deco cinema and a block of flats to create a glamorous Hollywood style awards ceremony was no issue for Director and Editor Mark Lediard. This commercial is a great example of TV ‘make-believe’. The awards hall wasn’t packed with hundreds of guests… and the glamorous exteriors in the finished commercial look nothing like the ‘before’ images that were filmed on location at this ex cigarette factory of the 1940s. All pretty clever really.

Producer: Jonny Swales
Director: Mark Lediard
Production with: Dene Films